Heineken Experience

Don't miss this fun, historical tour of one of the world’s biggest beer producers!

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Heineken Experience: Our most recommended tours and activities

The I Amsterdam City Card

1. The I Amsterdam City Card

Make the most of your time in Amsterdam with an I Amsterdam City Card, and enjoy free entrance to many of the city's top museums and attractions, including the Van Gogh Museum (time slot ticket required, book via iamsterdam.com/timeslot), the Rijksmuseum, Hermitage Amsterdam, and Rembrandt House Museum. The card also comes with discounted entry to other attractions, such as Heineken Experience, Madame Tussauds and Amsterdam Dungeon. Valid for 24, 48, 72, 96 or 120 hours from first use, unlimited access to the city's public transportation system for the duration of your card allows you to get around quickly. You can also enjoy one free canal cruise from several canal cruise companies at many locations in Amsterdam. Complete listing offers I amsterdam City Card Enjoy free entrance* with the I amsterdam City Card to the following museums and attractions Free admission to the following museums/attractions: Allard Pierson Museum Amsterdam Diamond Factories and the Diamond Museum Amsterdam Museum Amsterdam Pipe Museum ARTIS Royal Zoo Cromhouthuis Biblical Museum Cobra Museum Amstelveen EYE Filmmuseum Foam - Fotografiemuseum Amsterdam Geelvinck Piano[la] Museum  Hermitage Amsterdam Portrait Gallery of the Golden Age – Hermitage Outsider Art Museum – Hermitage  National Holocaust Memorial - Jewish Cultural Quarter National Holocaust Museum Jewish Cutural Quarter Hortus Botanicus - Botanical Garden Huis Marseille - Museum for Photography Jewish Historical Museum - Jewish Cultural Quarter Klederdracht Museum – Dutch Costume Museum  ARTIS –Micropia  De Nieuwe Kerk Amsterdam Oude Kerk Museum Ons' Lieve Heer op Solder - Our Lord in the Attic Multatuli Huis - Multatuli Museum Portuguese Synagogue - Jewish Cultural Quarter  Museum Het Rembrandthuis - Rembrandt House Museum Het Scheepvaartmuseum - The National Maritime MuseumMoco Museum Museum Het Schip - Amsterdam School Arts and Architecture Rijksmuseum  Science Center NEMO Stadsarchief Amsterdam - City Archives Stedelijk Museum Amsterdam Tassenmuseum Hendrikje - Museum of Bags and Purses Museum Tot Zover - Funeral Museum Tropenmuseum Van Gogh Museum Museum Van Loon Verzetsmuseum - Dutch Resistance Museum Museum Willet-Holthuysen Amsterdam ArenA Stadium Tours Amsterdam Tulip Museum Het Grachtenhuis - Museum of the Canals Molen van Sloten & Kuiperijmuseum Woonbootmuseum - Houseboat Museum A'DAM Lookout (entrance with I Amsterdam City Card until 6:00 PM) Amsterdam Metropolitan Area In Haarlem: Frans Hals Museum Teylers Museum Free Canal Cruise In Volendam/Marken: Rederij Volendam Marken (ferry) Volendams Museum In Enkhuizen: Zuiderzee Museum In Zaanse Schans: Zaans Museum & Verkade Experience Kuiperij Tiemstra (Coopery) Wevershuis- The Weaver’s House Tsar Peter House, Zaandam Mill Museum Zaan Time Museum Sawmill Dyestuff Mill De Zoeker Oliemolen (Oil Mill) De Bonte Hen (Oil Mill)  In Muiden: Amsterdam Castle Muiderslot  In Naarden: Amsterdam Fortress Museum Naarden-Vesting  In Laren: Singer Laren  In Lelystad: In Zaanse Schans: Free Ferry from Amsterdam to Zaanse Schans Free giveaway In Amsterdam: De Drie Fleschjes - Free shot of genever (18+) Eetsalon Van Dobben - Free croquette roll Holland Casino Amsterdam - Free entrance (18+) Free canal cruise in Amsterdam Blue Boat Company Canal Company Canal Cruise Gray Line The #1 Canal Cruise Lovers Canal Cruises Amsterdam Circle Line B.V. 25% discount – Music & Stage Bimhuis – Jazz Boom Chicago - English improv comedy theatre Het Concertgebouw - The Concertgebouw Muziekgebouw aan ‘t IJ - Contemporary music Nationale Opera & Ballet - Dutch National Opera & Ballet 25% discount - Attractions The Amsterdam Dungeon Amsterdam Icebar XtraCold (18+) Dutch Cheese & Wine Cruise or Cocktail Cruise  Heineken Experience (18+) De Hollandsche Manege - Dutch Equestrian School Museum House of Bols Cocktail & Genever Experience (18+) Het Kattenkabinet - The Cat Cabinet Madame Tussauds Amsterdam Museum of Prostitution – Red Light Secrets  Museumphoto THIS IS HOLLAND Body Worlds Hop on Hop off Holland: Cheese, Windmills & Villages 25% discount - Transport & Rentals Pedal boat Bicycle rental & Bike Tours  Mokumboat.com – Rental boats to drive yourself  25% discount - Food & Drink Blue AmsterdamDe Koffieschenkerij – Coffee bar at the back of the Oude Kerk  The Pancake Bakery Pancakes Amsterdam Restaurant-Café In de Waag Restaurant Pasta e Basta Restaurant Wagamama - Noodle restaurant Bourgondisch Lifestyle Amsterdam  Reypenaer Proeflokaal - Cheese tasting

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Amsterdam: Luxury Canal City Cruise from Rijksmuseum

2. Amsterdam: Luxury Canal City Cruise from Rijksmuseum

Admire Amsterdam’s picturesque waterside landmarks on an eco-friendly, luxury boat cruise departing in front of the renowned Rijksmuseum. Get unmissable photo opportunities and experience the most relaxing way to sightsee, free of traffic noise and congestion. Take in incredible views of the city’s famous landmarks from unique water vantage points as your local boat skipper tells you informative and entertaining tidbits about the sites along the route. See the 17th-century buildings lining famous canals like Herengracht and Prinsengracht, as well modern buildings showcasing the influential 21st-century city that Amsterdam has become. Sail by the Hermitage Museum, marvel at the Neo-Renaissance architecture of the Koninklijk Theater Carré, and witness the poignant Monument to Jewish Resistance from a unique perspective. Glide past the whimsical Skinny Bridge, the posh Amstel Hotel, and the popular Heineken Experience Brewery. Be greeted back to land with perfect views of the Rijksmuseum. Relax in cushioned seats and have the option to purchase festive cocktails and drinks from the bar onboard. Feel good knowing you’re helping Amsterdam stay green as you cruise on boats that are 100% electric. Enjoy an open-air boat experience on a sunny day or stay warm with a protective covering on cooler days. Benefit from the flexibility of a one-use ticket that can be used on any one of the cruises departing within the hour you booked.

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Amsterdam: 4-Hour Brewery Tour

3. Amsterdam: 4-Hour Brewery Tour

This tour is led by a real beer enthusiast who will tell you all about the incredible renaissance in Amsterdam’s brewing that began in the 1980’s. Learn about the fascinating history of brewing as your guide helps you to select the perfect beer for you. While you enjoy your drink, hear the story behind Amsterdam’s best craft breweries, such as Oedipus, De Prael, Three Sisters, and De Bekeerde Suster. Indulge in a day dedicated to flavor and drinking. Tour the famous Heineken Museum in addition to another local Dutch brewery. This is the ideal excursion for those interested in beer and who want to stay in and around the city center.

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Amsterdam: Private City Highlights Bike Tour

4. Amsterdam: Private City Highlights Bike Tour

See Amsterdam like a local on a private bike tour. Bike along the banks of the pretty canals in the Canal Belt, and pedal over drawbridges to discover hidden courtyards and secret churches. Continue to Vondelpark, the city's largest and most beautiful park. After a long ride through the leafy park, head to Museumplein to discover Amsterdam's most important museums. See the city’s most important highlights, such as Dam Square, Anne Frank’s House, the Rijksmuseum, and the Van Gogh museum. As a private tour, the itinerary can always be customized to your interests, ensuring you see the things you want to see and enjoy a tour that suits you.

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Amsterdam: 3-Hour Private Bike Tour of the City Center

5. Amsterdam: 3-Hour Private Bike Tour of the City Center

Feel like a local in Amsterdam and discover the city by bike. A private guide will take you to the city’s most important highlights, such as Dam Square, the Westerkerk, Anne Frank’s House, the Rijksmuseum, the van Gogh museum, and the Vondelpark. Meet your guide at the bike shop and they will equip you with a citybike comfortable for you. Then, cycle along the banks of the canals towards the Dutch Protestant Westerkerk and the legendary Anne Frank House on Prinsengracht Canal. Head into the popular Jordaan area, home to many art galleries, markets, and stylish shops. Continue towards the Museum District, a neighborhood of the Oud Zuid where, along with museums such as the Rijksmuseum and Van Gogh Museum, you will get the chance to cycle in the Vondelpark. Finally, venture into some of the busier parts of the city, including the main streets of the Canal Belt and De Wallen Red Light District.

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Planning Your Visit

  • How Much Does It Cost?

    €18 adult entry, €14 child entry. You may save money on your ticket if you book a tour.

  • When Is It Open?

    365 days a year! Mondays to Thursdays 10:30AM to 7:30PM; Fridays, Saturdays, and Sundays 10:30AM to 9:00PM. In July and August, it'll be open all week until 9:00PM.

  • How Do I Get There?

    From Amsterdam's central station, you can get the tram to Stadhouderskade (accessible from lines 16, 24, and 25).

  • Will I Need a Tour?

    The tour is recommended, although please note that it's self-guided - you can download an app from the Heineken website. Please note that if you are under 18, you will need to be accompanied by an adult.

Good to know

  • When should I visit?
    Mondays to Thursdays 10:30 AM to 7:30 PM; Fridays, Saturdays, and Sundays 10:30 AM to 9:00 PM. In July and August, it'll be open all week until 9:00 PM.
  • Is it expensive?
    €18 adult entry, €14 child entry.
  • Will I need a guide?
    The tour is self-guided and an app can be downloaded to help out.
  • How to get there
    Take the tram (lines 16, 24, or 25) to Stadhouderskade.
  • Additional information

    • Those under 18 may not enter without an adult.

    • If you plan to do the Bottle Ride, wear clothes that dry easily!

Other Sightseeing Options in Heineken Experience

Want to discover all there is to do in Heineken Experience? Click here for a full list.

What people are saying about Heineken Experience

Overall rating

4.5 / 5

based on 8,254 reviews

It is the perfect tool for having no head aches during the trip. We had 2 cards of 72h each and we visited only 3 museums, Rijkmuseum, Van Gogh and Amsterdam Museum, because it takes time to visit properly and these are the most important to learn also about Nederlands and Amsterdam history, i wanted to visit Rembrand but didn’t. No time. Anna Frank’ s house museum is not included, it should be…The card is very useful for the transport, we traveled a lot from a point to another. The city public transport infrastructure is the best i’ve seen. We use it for a canal cruise with Stromma. And also at parking at P&R Arena to prove we let the car 3 days for visiting the city. Otherwise, 90 euro instead of 3 So, useful, the time slot for museums was easy to reserve. Very good tool

Excellent card for the many functions it offers. You can access many points of interest, and all means of public transport (no trains) to visit and get to know the city thoroughly

The card was very worthwhile for us - but good organization is necessary for this, as a timeslot booked in advance is necessary for many activities.

Heineken museum was amazing :) If you are celebrating your bday there you get a special gift, I loved it!

Everything was awesome. Enjoyed the whole experience