Heineken Experience

Don't miss this fun, historical tour of one of the world’s biggest beer producers!

Enter your dates to find available activities

Heineken Experience: Our most recommended tours and activities

Amsterdam: Heineken Experience Ticket

1. Amsterdam: Heineken Experience Ticket

1867 was a good year for beer. It was the year Gerard Adriaan Heineken built a new brewery in the heart of Amsterdam. In the pumping heart of the old brewery, you can dive into the world of Heineken beer.   On a 1.5-hour self-guided tour you’ll learn about the company’s heritage, the beer brewing process, Heineken’s innovations, and about what it takes to serve a world-famous beer. There will be a short presentation in English provided inside the factory.   Find out the 4 natural ingredients that make this beer, and discover the brand’s sponsorship activities with Formula 1, the UEFA Champions League and the Rugby World Cup. And sure enough, at the end of the tour you can raise your glass with new friends.

Amsterdam: City Canal Cruise and Heineken Experience Ticket

2. Amsterdam: City Canal Cruise and Heineken Experience Ticket

Purchase a combined ticket to the Heineken Experience and a leisurely cruise along Amsterdam’s canals to enjoy 2 of the city’s must-see attractions. You are free to decide which part of the ticket you would like to use first. Admire beautiful, traditional merchant houses, numerous bridges, and typical houseboats as you soak up the unique vibe of Amsterdam on a 75-minute canal cruise. Then, avoid the lines to enter the former Heineken brewery, which now hosts the Heineken Experience, an interactive exhibition where you will learn all about the brewing and bottling process during a fun, 90-minute, self-guided tour. The combined ticket will save you time and money on individual purchases.

Amsterdam: Heineken Experience and 1-Hour Canal Cruise

3. Amsterdam: Heineken Experience and 1-Hour Canal Cruise

Learn the story of one of the world's most famous breweries with an entrance ticket to the Heineken Experience and enjoy an interactive, self-guided tour of the original factory, where all of the brand’s beer was made until 1988. Get a behind-the-scenes look at facilities including the gigantic copper tanks where the lager was brewed. Take part in a tasting session and test your skills at drafting a perfect beer. Then, see the 17th-century architecture of the city center on a 1-hour canal cruise. Avail of a GPS guide in several languages to get interesting information about iconic landmarks such as the Westerkerk, "Skinny Bridge" and charming Negen Straatjes neighborhood. The time slot you choose is for the Heineken Experience. The canal cruise time slot must be reserved upon arrival in Amsterdam (instructions provided after booking).

Amsterdam: 'I Amsterdam City Card' Attractions Pass

4. Amsterdam: 'I Amsterdam City Card' Attractions Pass

Make the most of your time in Amsterdam with an I Amsterdam City Card, and enjoy free entrance to many of the city's top museums and attractions, including the Rijksmuseum, Hermitage Amsterdam, Moco Museum, and Rembrandt House Museum. The card also comes with discounted entry to other attractions, such as Heineken Experience, Madame Tussauds, and Amsterdam Dungeon. Valid for 24, 48, 72, 96, or 120 hours from first use, unlimited access to the city's public transportation system for the duration of your card allows you to get around quickly. You can also enjoy one free canal cruise from several canal cruise companies at many locations in Amsterdam. Complete listing offers I Amsterdam City Card: Free admission to the following museums/attractions: Allard Pierson Museum Amsterdam Diamond Factories and the Diamond Museum Amsterdam Museum Amsterdam Pipe Museum ARTIS Royal Zoo Cobra Museum Amstelveen EYE Filmmuseum Foam - Fotografiemuseum Amsterdam Geelvinck Piano[la] Museum  Hermitage Amsterdam Portrait Gallery of the Golden Age – Hermitage Outsider Art Museum – Hermitage  National Holocaust Memorial - Jewish Cultural Quarter National Holocaust Museum Jewish Cultural Quarter Hortus Botanicus - Botanical Garden Huis Marseille - Museum for Photography Jewish Historical Museum - Jewish Cultural Quarter ARTIS –Micropia  De Nieuwe Kerk Amsterdam Oude Kerk Museum Ons' Lieve Heer op Solder - Our Lord in the Attic Multatuli Huis - Multatuli Museum Portuguese Synagogue - Jewish Cultural Quarter  Museum Het Rembrandthuis - Rembrandt House Museum Het Scheepvaartmuseum - The National Maritime MuseumMoco Museum Museum Het Schip - Amsterdam School Arts and Architecture Rijksmuseum  Science Center NEMO Stadsarchief Amsterdam - City Archives Stedelijk Museum Amsterdam Museum Tot Zover - Funeral Museum THIS IS HOLLANDTropenmuseum Museum Van Loon Verzetsmuseum - Dutch Resistance Museum Museum Willet-Holthuysen Amsterdam ArenA Stadium Tours Amsterdam Tulip Museum Het Grachtenhuis - Museum of the Canals Molen van Sloten & Kuiperijmuseum Woonbootmuseum - Houseboat Museum A'DAM Lookout (entrance with I Amsterdam City Card until 6:00 PM) Amsterdam Metropolitan Area In Haarlem: Frans Hals Museum Teylers Museum Free Canal Cruise In Volendam/Marken: Rederij Volendam Marken (ferry) Volendams Museum In Enkhuizen: Zuiderzee Museum In Zaanse Schans: Zaans Museum & Verkade Experience Kuiperij Tiemstra (Coopery) Wevershuis- The Weaver’s House Tsar Peter House, Zaandam Mill Museum Zaan Time Museum Sawmill Dyestuff Mill De Bonte Hen (Oil Mill)  In Muiden: Amsterdam Castle Muiderslot  In Naarden: Amsterdam Fortress Museum Naarden-Vesting  In Laren: Singer Laren  In Zaanse Schans: Free Ferry from Amsterdam to Zaanse Schans Free giveaway In Amsterdam: De Drie Fleschjes - Free shot of genever (18+) Holland Casino Amsterdam - Free entrance (18+) Free canal cruise in Amsterdam Blue Boat Company Lovers Canal Cruises Amsterdam Circle Line B.V. 25% discount – Music & Stage Bimhuis – Jazz Boom Chicago - English improv comedy theatre Het Concertgebouw - The Concertgebouw Muziekgebouw aan ‘t IJ - Contemporary music Nationale Opera & Ballet - Dutch National Opera & Ballet 25% discount - Attractions The Amsterdam Dungeon Amsterdam Icebar XtraCold (18+) Dutch Cheese & Wine Cruise or Cocktail Cruise  Heineken Experience (18+) House of Bols Cocktail & Genever Experience (18+) Het Kattenkabinet - The Cat Cabinet Madame Tussauds Amsterdam Museum of Prostitution – Red Light Secrets  Museumphoto Body Worlds Hop on Hop off Holland: Cheese, Windmills & Villages 25% discount - Transport & Rentals Pedal boat Bicycle rental & Bike Tours  Mokumboat.com – Rental boats to drive yourself  25% discount - Food & Drink Blue AmsterdamThe Pancake Bakery Pancakes Amsterdam Restaurant-Café In de Waag Restaurant Pasta e Basta Restaurant Wagamama - Noodle restaurant Reypenaer Proeflokaal - Cheese tasting

Amsterdam: 1, 2, 3, or 5-Day Go City All-Inclusive Pass

5. Amsterdam: 1, 2, 3, or 5-Day Go City All-Inclusive Pass

Enjoy unlimited access to Amsterdam's hottest attractions with a city pass for 1, 2, 3, or 5 days. Visit the Moco Museum, discover world-famous collections of historic art, and admire the city from the canals on a cruise. Easily display your pass on your phone and use the digital guide to help you plan your itinerary and make reservations when necessary. There is something for everyone to see with over 25 attractions including the Heineken Experience. Attractions: Heineken Experience (reservations required)RijksmuseumThis Is HollandMoco MuseumA'DAM Lookout100 Highlights CruiseTour de BonTonRoyal Experience - Royal Coster DiamondsJohan Cruijff Stadium tour1-Hour pedal boatMacBike bike rentalHouseboat MuseumDiamond Museum AmsterdamPancakes AmsterdamJewish Cultural QuarterAmsterdam Pipe MuseumHouse of Bols cocktail experienceAmsterdam Tulip MuseumTony Chocolonely Superstore

Amsterdam: Exclusive Heineken Experience VIP Tour Ticket

6. Amsterdam: Exclusive Heineken Experience VIP Tour Ticket

1867 was a good year for beer. It was the year Gerard Adriaan Heineken built a new brewery in the heart of Amsterdam. In the pumping heart of the old brewery, you can dive into the world of Heineken.  On this 2.5-hour guided tour, you will explore the history behind the Heineken family. Find out how a small Dutch brewer became the world’s most famous beer brand and hear everything about Heineken’s history in the Heritage Quarter. Together with your personal guide, you will get an exclusive glimpse behind the scenes where you can find a special collection depot that holds around 120,000 objects.  Go to one of the hidden bars for a beer tasting and try out 5 different beers including matching snacks. This Heineken VIP tour ends with a personalized gift.

Amsterdam: Panoramic Sightseeing Tour with Audioguide

7. Amsterdam: Panoramic Sightseeing Tour with Audioguide

Hop onboard a state-of-the-art bus and explore the Dutch capital from a new perspective. The bus boasts an open-top roof (weather permitting), providing panoramic views of Amsterdam from start to finish. Travel around the city at a leisurely pace, admiring the city’s highlights as well as hidden gems along the way. The tour starts at the IJ River, from there drive along the famous Canal Belt and watch the locals go about their day. See a selection of the city’s picturesque canals, including the Brouwersgracht and the Prinsengracht, as well as sights such as the Haarlemmerpoort. Next, explore the Museum Quarter and admire Museum Square, the Rijksmuseum, the Van Gogh Museum, and the Royal Concert Building. Later, drive along the Amstel River, soaking up epic views from the bus and snapping photos for your vacation album. Finally, discover the historic Jewish Quarter and the Old City Center, where you can find landmarks including Nieuwmarkt Square, the Red Light District, Dam Square, the Royal Palace, and Central Station.

Amsterdam: 4-Hour Brewery Tour

8. Amsterdam: 4-Hour Brewery Tour

This tour is led by a real beer enthusiast who will tell you all about the incredible renaissance in Amsterdam’s brewing that began in the 1980’s. Learn about the fascinating history of brewing as your guide helps you to select the perfect beer for you. While you enjoy your drink, hear the story behind Amsterdam’s best craft breweries, such as Oedipus, De Prael, Three Sisters, and De Bekeerde Suster. Indulge in a day dedicated to flavor and drinking. Tour the famous Heineken Museum in addition to another local Dutch brewery. This is the ideal excursion for those interested in beer and who want to stay in and around the city center.

Planning Your Visit

  • How Much Does It Cost?

    €18 adult entry, €14 child entry. You may save money on your ticket if you book a tour.

  • When Is It Open?

    365 days a year! Mondays to Thursdays 10:30AM to 7:30PM; Fridays, Saturdays, and Sundays 10:30AM to 9:00PM. In July and August, it'll be open all week until 9:00PM.

  • How Do I Get There?

    From Amsterdam's central station, you can get the tram to Stadhouderskade (accessible from lines 16, 24, and 25).

  • Will I Need a Tour?

    The tour is recommended, although please note that it's self-guided - you can download an app from the Heineken website. Please note that if you are under 18, you will need to be accompanied by an adult.

Good to know

  • When should I visit?
    Mondays to Thursdays 10:30 AM to 7:30 PM; Fridays, Saturdays, and Sundays 10:30 AM to 9:00 PM. In July and August, it'll be open all week until 9:00 PM.
  • Is it expensive?
    €18 adult entry, €14 child entry.
  • Will I need a guide?
    The tour is self-guided and an app can be downloaded to help out.
  • How to get there
    Take the tram (lines 16, 24, or 25) to Stadhouderskade.
  • Additional information

    • Those under 18 may not enter without an adult.

    • If you plan to do the Bottle Ride, wear clothes that dry easily!

Other Sightseeing Options in Heineken Experience

Want to discover all there is to do in Heineken Experience? Click here for a full list.

What people are saying about Heineken Experience

Overall rating

4.4 / 5

based on 8,659 reviews

a recomend ed experience, both togheter, great history of Heineken and a relax travel with the boat.

Enjoyed Rijksmuseum, one of the canal houseuseums and the Bols experience! Great day overall.

It was a very good experience. A little “chilly”but drinks were good. Ice glasses were cool.

This is an awesome experience! Would absolutely recommend to anyone visiting Amsterdam.

Starting difficulties when activating, but then great